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What is it? Approaching the right customer the right way: - Customer segmentation
- Sales structure alignment
- Sale process metrics and alignment
Sales Force Effectiveness Fundamentals: - Capacity - Have enough sales people in the right places
- Quality - Have the correct sales force (Sales DNA)
- Availability - Ensure sales force is spending enough time in front of the right customers.
- Yield - Maximizing leads to sales
What are the benefits? - Ensure customer has the right number of sales reps, the right customer/sales rep ratio, the right % of the market covered.
- Optimize face time with the customer, having the right number of customer appointments and ensuring minimal response time to customers.
- Maximize the conversion ratio, increasing the activity per customer.
What do we offer? (Typical length of offering) - Awareness - Leadership seminar-style events that deliver a basic understanding and awareness (2 hours-2 days).
- Facilitation - On-site support tailored to meet your specific issues (1-3 days).
- Application - Different levels of training are available based on the size and scope of your project.
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