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Date
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Publication
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Title
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August 1, 2007
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Graphic Arts Online
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Differentiating a Commodity
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Differentiating a Commodity
By Kevin Cooper -- Graphic Arts Monthly, 8/1/2007
Fundamental business thinking states there are two primary strategies to be pursued—cost leadership or differentiation. Firms focus on building blocks of innovation, quality or customer responsiveness to build brand equity and customer loyalty. Differentiators tend to receive higher prices as their products or services are perceived as providing greater value
Click to read the entire online version of the article at graphicartsonline.com.
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